Binalyze Cookie Notice
1. About this Notice
1.1 This Cookie Notice explains how Binalyze OÜ (“we” or “us”) uses cookies and similar technologies on https://binalyze.ai/ and its subdomains (the “Website”). It tells you which cookies we set, what they do, how long they stay on your device and how you can change your choice at any time.
1.2 This Notice is part of our Binalyze Online Privacy Notice. For all other information about how we process your personal data, including your rights and how to contact us, please read that Notice.
1.3 A cookie is a small text file that a website stores on your device when you visit it. Cookies let the Website remember your actions and preferences. In this Notice, “cookies” also covers similar technologies such as pixels, tags and browser storage, because they work in the same way.
2. How we ask for your consent
2.1 When you visit the Website for the first time, we show you a cookie banner. Strictly necessary cookies are always active, because the Website cannot work without them. All other cookies are set only after you accept them in the banner.
2.2 You can accept all cookies, reject all non-essential cookies, or choose the categories you want. If you reject, we do not set any analytics, marketing or session recording cookies.
2.3 You can change or withdraw your choice at any time through the cookie settings link in the footer of the Website. Withdrawing your consent is as easy as giving it, and it does not affect the lawfulness of the processing that took place before you withdrew it.
2.4 Our legal basis for strictly necessary cookies is our legitimate interest in providing a working and secure Website. Our legal basis for all other cookies is your consent under Article 6(1)(a) of the GDPR.
3. Cookie categories
We group our cookies into four categories:
|
Category |
What these cookies do |
Consent needed |
|---|---|---|
|
Strictly necessary |
Keep the Website working, keep it secure, and remember the cookie choice you made. |
No |
|
Functional |
Remember your preferences and support features such as live chat. |
Yes |
|
Analytics |
Help us understand how visitors use the Website, so that we can improve it. This category also covers session recording, which replays how visitors move through our pages. |
Yes |
|
Marketing |
Help us show and measure our adverts, and understand which adverts bring visitors to the Website. |
Yes |
4. Cookies we use
The tables below list the cookies we set on the Website, grouped by category.
4.1 Strictly necessary cookies
|
Cookie name |
Provider |
Purpose |
Lifetime |
|---|---|---|---|
|
__cf_bm |
Cloudflare |
Tells human visitors apart from bots, so that we can protect the Website against automated abuse. |
30 minutes |
|
__hs_cookie_cat_pref |
HubSpot |
Stores the cookie categories you accepted or rejected, so that we do not ask you again on every page. |
6 months |
|
__hssrc |
HubSpot |
Tells us whether you have restarted your browser during the current session. |
Session |
4.2 Functional cookies
|
Cookie name |
Provider |
Purpose |
Lifetime |
|---|---|---|---|
|
intercom-session-p3sph2ih |
Intercom |
Keeps your live chat conversation open while you move between pages. |
1 week |
|
intercom-device-id-p3sph2ih |
Intercom |
Identifies the device you use for live chat, so your conversation history is kept. |
9 months |
|
intercom-id-p3sph2ih |
Intercom |
Identifies you as a chat visitor and links your messages to the same conversation. |
9 months |
4.3 Analytics cookies
|
Cookie name |
Provider |
Purpose |
Lifetime |
|---|---|---|---|
|
_ga |
Google Analytics |
Distinguishes one visitor from another so that we can count visits. |
13 months |
|
_ga_JDKKSQPGY4 |
Google Analytics |
Keeps the state of your session for our specific Analytics property. |
13 months |
|
__hstc |
HubSpot |
Records your first visit, your last visit and the number of visits, so we can measure traffic. |
6 months |
|
hubspotutk |
HubSpot |
Identifies your browser so that we can link form submissions to the same visitor. |
6 months |
|
__hssc |
HubSpot |
Counts the pages you view during one session. |
30 minutes |
|
_lr_hb_* |
LogRocket |
Signals that the session recording is still active. |
1 day |
|
_lr_tabs_* |
LogRocket |
Keeps track of the browser tabs you have open on the Website. |
1 day |
4.4 Marketing cookies
|
Cookie name |
Provider |
Purpose |
Lifetime |
|---|---|---|---|
|
_gcl_au |
Google Ads |
Measures whether an advert brought you to the Website and whether you then took an action. |
3 months |
|
_twpid |
X (Twitter) Ads |
Identifies you for advert measurement and for showing you our adverts on X. |
13 months |
|
_twsid |
X (Twitter) Ads |
Keeps the state of your session for advert measurement on X. |
13 months |
4.5 Browser storage
Some tools do not use cookies but store information in your browser instead. This information stays until you clear your browser storage. We set it under the same consent categories as above.
|
Name |
Provider |
Purpose |
Kept until |
|---|---|---|---|
|
_lr_id_ |
LogRocket |
Identifies your browsing session so that we can replay it and find usability or technical problems. |
You clear your browser storage |
|
_gcl_ls |
Google Ads |
Stores advert measurement data in your browser. |
You clear your browser storage |
|
intercom.intercom-state-p3sph2ih |
Intercom |
Remembers whether the live chat window is open or closed. |
You clear your browser storage |
5. Who receives the data
5.1 The cookies above are set by us and by the service providers named in the tables: Cloudflare, HubSpot, Google, LogRocket, Intercom and X (Twitter). These providers act as our processors or, where they decide themselves how to use the data, as separate controllers.
5.2 Some of these providers are located outside the European Economic Area, including in the United States. Where this is the case, we transfer the data on the basis of the European Commission’s standard contractual clauses or another transfer mechanism allowed under Chapter V of the GDPR. You can ask us for a copy of the safeguards we use by writing to privacy@binalyze.com.
6. How to manage cookies yourself
6.1 The easiest way is the cookie settings link in the footer of the Website. There you can see the categories again and change your choice.
6.2 You can also manage cookies in your browser. Most browsers let you block cookies, delete the cookies you already have, or warn you before a cookie is set. Please note that if you block strictly necessary cookies, parts of the Website may stop working.
6.3 For analytics and advertising you can use the opt-out tools of the providers themselves, for example the Google Analytics opt-out browser add-on and the advert settings of your Google and X accounts.
7. Changes to this Notice
7.1 We may update this Notice when we add or remove cookies, or when the law changes. The current version is always available on the Website. If the change is important, we will tell you in the cookie banner.
Version 1.2 · Effective date: 17 September 2026 ·
Questions: privacy@binalyze.com
|
Processing purpose |
Legal basis for the processing purpose |
Personal Data used for the processing purpose |
|
Handling pre-contractual negotiations and communications, concluding of the contract and managing the contractual relationship |
If you as a natural person wish to become or are already our client or partner and the enquiry or request is related to your potential or ongoing customer or partnering relationship with us, the legal basis is taking and implementing the pre-contractual measures of the contract or performing the contract concluded between us If you as a representative of legal entity, who wishes to become or is already our client or partner and the enquiry or request is related to the legal entity’s potential or ongoing customer or partnering relationship with us, the legal basis is our legitimate interest in taking and implementing the pre-contractual measures of a contract or performing the contract concluded between the legal entity and us |
Main Data, Communication Data |
|
Responding to your enquiries and requests submitted via the Website, live chat, or e-mail, including submissions regarding partnership and receiving a demo |
Our legitimate interest in ensuring effective relations management with potential customers, partners and interested parties If you as a natural person wish to become or are already our client or partner and the enquiry or request is related to your potential or ongoing customer or partnering relationship with us, the legal basis is taking and implementing the pre-contractual measures of the contract or performing the contract concluded between us If you as a representative of legal entity, who wishes to become or is already our client or partner and the enquiry or request is related to the legal entity’s potential or ongoing customer or partnering relationship with us, the legal basis is our legitimate interest in taking and implementing the pre-contractual measures of a contract or performing the contract concluded between the legal entity and us. |
Main Data, Communication Data, Contract Data |
|
Performing the contract by delivering the purchased products (including providing you with free trial of our product), contacting you regarding the purchased products |
If the purchase is submitted by a natural person, the legal basis is performance of contract concluded between us If the purchase is submitted by a legal entity, the legal basis is our legitimate interest in performing the contract concluded between the legal entity and us |
Main Data, Contract Data, Communication Data |
|
Gathering information about you from publicly available resources and registrars for the purposes of creating client segments and customising the information we provide to you about our business |
Our legitimate interest in ensuring effective relations management with potential customers, partners and interested parties |
Communication Data |
|
Sending newsletters and other marketing information regarding us and our business via e-mail |
Consent given upon subscribing to our newsletter |
Main Data, Communications Data |
|
Administering newsletter subscription list |
Our legitimate interest in ensuring valid legal basis for sending newsletters and recording given and withdrawn consents (subscriptions) |
Main Data |
|
Diagnosing and repairing problems with the Website |
Our legitimate interest in providing data security and preventing fraudulent actions related to the Website; ensuring the functioning of the Website |
Technical Data |
|
Making available the basic functions of the Website and administering the Website, including gathering information about visitor’s navigation on the Website |
Our legitimate interest in providing the Website and understanding use patterns of the Website to be able to better the Website and enhance the user experience |
Technical Data |
|
Insurance and Risk Management |
Our legitimate interest is to process personal data where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks and/or obtaining professional advice. |
Usage Data |
|
Analysing the use of our products |
Our legitimate interests in improving, upgrading, and enhancing our products |
Usage Data |
|
Data exchange with our distributors and co-operation partners for facilitating the provision of our products |
Our mutual legitimate interest in providing you with our product through our distributor or co-operation partner |
Main Data, Contract Data |
|
Storing information containing Personal Data in our backup systems |
Our legitimate interest in ensuring continuity and security of data processing operations |
All data categories named in Section 3.1 |
|
Disclosing data to our service providers or law enforcement and supervisory authorities |
Our legitimate interest in utilising the information technology infrastructure and services provided by our service providers or performance of our legal obligation |
All data categories named in Section 3.1 |
|
Intra-group data disclosures and transfers |
Our legitimate interest in utilising common technical infrastructure and performing internal administrative tasks |
All data categories named in Section 3.1 |
|
Arrange the sale or merger of our company and provide information for conducting the legal or other audit and the data exchange thereof |
Our legitimate interest in facilitating proper due diligence process and business continuity by ensuring a successful merger, acquisition or restructuring of the company |
All data categories named in Section 3.1 |
|
Establishment, exercise, or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure in relation to our, our users’ or employees’ rights |
Our legitimate interest in facilitating effective establishment, exercise, or defence of legal claims |
All data categories named in Section 3.1 |
|
Type of the recipient |
Purpose of disclosure |
|
Law enforcement and supervisory authorities |
We disclose your Personal Data to law enforcement and supervisory authorities only if we are under a duty to disclose or share these data in order to comply with legal obligations (for example, if required to do so under applicable law, by a court order or for the purposes of prevention of fraud or other crime) |
|
Professional advisors (legal advisors, accounting, auditors etc) |
In case not operating as data processors, conducting and supporting our regular business activities |
|
Providers of support services related to fulfilling the contract |
For the purposes of performing our obligation related to the fulfilment of the contract we may disclose Personal Data to support service providers, such as payment service providers |
|
IT-service providers |
In case not acting as data processor, providing IT solutions necessary for daily business functions |
|
Distributors and co-operation partners |
Facilitating the provision of our products through our distributor or co-operation partner |
|
Group entities |
Utilising common technical infrastructure and performing internal administrative tasks |
|
Potential business acquirers, investors, and business transferee(s) |
If necessary and required for successfully transferring our business or for the purposes of mergers and acquisitions, your Personal Data may be disclosed to the specified acquirers and their representatives and / or legal counsels |
|
Category of the authorised processor |
Processing purpose |
Safeguard |
Location |
|
Providers of IT-services |
Providing IT-solutions necessary for the daily business functions (e.g. Microsoft Azure) |
Data processing agreements, standard contractual clauses |
World-wide, including the USA |
|
Providers of marketing and customer management software services |
Providing analytical insight and marketing tools for bettering daily business functions (e.g. MailChimp, HubSpot) |
Data processing agreements, standard contractual clauses |
World-wide, including the USA |